About

Where it all started

With the endless scroll of routines we couldn't keep up with. Pills on top of powders. Trends to try. Protocols to perfect. It felt like wellness had become something you had to master – when all we really wanted was to feel better, more often, with less effort.

So we started asking different questions. What if wellness wasn't a lifestyle performance but a lived experience? What if the best habits were small, quiet, and consistent? What if the answer wasn't more- but less?

The mission

At What's That Patch, our mission is simple:  To use curiosity to lead us to a simpler, healthier future. 

By finding the simplest answers to the demands of modern life, we can create routines and habits that actually stick.

Our inspiration

Our patches draw inspiration from ancient wellness rituals and healing practices — from Chinese herbal plasters like Gou Pi Gao, traditionally crafted from medicinal herbs, to the intricate formulations of Ayurvedic remedies and European botanical therapies.

Throughout history, wellness has often started  at the skin — humanity’s oldest wellness interface. By honouring these age-old methods, we’ve crafted a modern, precise approach, merging time-tested wisdom with cutting-edge technology  to create patches that are both intuitive and scientifically advanced.

Our purpose

Our purpose is not to fix you – but to meet you where you are. To support your body gently, steadily, and without fuss - so you move through your day feeling just a little more like yourself.

And beyond that, we're here to make a statement. To challenge the noise around modern wellness. To embrace the pace and imperfection of real life. To help you make small changes - so simple,  they actually stick.

Our goal

Using advanced transdermal technology combined with carefully curated, science-backed ingredients, we empower you to create lasting wellness rituals.   

Our goal is to simplify wellness so it feels natural, manageable, and genuinely satisfying — because the best routines are the ones that becomes second nature.